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The Last Best Experience

Bridget Van Kralingen, Senior Vice President at IBM, said, “The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.”

But what does, ‘last best experience’ mean?

The term refers to a customer’s most recent excellent customer interaction, no matter where it was or what company provided it. That’s the new bar…

Successful leaders know that investing in customer experience helps their businesses differentiate and compete in an increasingly crowded marketplace.

Don’t let your customers’ last best experiences happen with another organization.

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