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Harnessing Salesforce Data to Tell Powerful Stories in Marketing
Marketing for attractions, zoos, museums, and aquariums has changed. The old ways of shouting into the void with generic campaigns don’t...
tj3215
22 minutes ago5 min read
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The After-Hours Opportunity: Maximizing Private Event Revenue While Building Lasting Corporate Partnerships for Cultural Institutions
Picture this: A corporate holiday party at your museum. The room is packed, the catering is flawless, and the CEO of a major company is...
tj3215
Jun 95 min read
15 views
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Implementing Salesforce for Cultural Institutions: A Phased Approach for Seamless Digital Transformation
Achieve Quick Wins, Ensure Effective Change Management, and Minimize Operational Disruption Let’s Be Honest: Your Systems Are Holding You...
tj3215
Jun 25 min read
10 views
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Unlocking Major Donor Potential: Turning High-Value Visitors into Lifelong Supporters
Are you looking right past your most valuable supporters? Every day, high-value visitors walk through your doors, engage deeply with...
tj3215
May 275 min read
20 views
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Maximizing Visitor Loyalty and Membership Growth with Salesforce: A Data-Driven Approach
The Visitor Engagement Problem No One Wants to Admit Let’s be honest. Attractions, museums, zoos, and aquariums love talking about...
tj3215
May 194 min read
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Transforming Visitor Experiences with AI-Powered Chatbots & Assistants
The Reality Check: Your Visitors Expect More. Are You Keeping Up? The world has changed, and so have visitor expectations. Think about...
tj3215
May 125 min read
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Bridging Physical and Digital: How Attractions Can Foster Lasting Visitor Relationships
The One-and-Done Visit is Dead. Good Riddance. When was the last time you visited a museum, zoo, or aquarium and felt truly connected to...
tj3215
May 54 min read
9 views
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Enhancing Guest Engagement: Using Salesforce for Personalized Follow-Ups
Your Visitors Don’t Remember the Exit, But Make Sure They Remember You You know that bittersweet moment when you finally leave a...
tj3215
Apr 284 min read
8 views
0 comments


Beyond Transactions: Building a Thriving Supporter Community with Salesforce
How Attractions, Zoos, Museums, and Aquariums Can Foster Deeper Engagement and Loyalty The Loyalty Illusion: Why Members Might Not Be...
tj3215
Apr 215 min read
14 views
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Unlocking Visitor Insights: How Connecting Ticketing Data with CRM Transforms Engagement and Revenue
Imagine Knowing Exactly Who’s in Your Venue—And What They Want Here’s a scenario: A visitor buys a ticket to your museum online. Great!...
tj3215
Apr 144 min read
31 views
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Transforming the Educational Group Experience: The Power of Integrated CRM Systems
The Chaos of a School Field Trip (And Why It Shouldn’t Be) Picture this: A school bus pulls up to a museum on a rainy morning, packed...
tj3215
Apr 74 min read
14 views
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The Future of Museums Depends on Engaging Young Audiences—Here’s How to Do It
Museums have a funding problem. It’s not new, but it’s getting worse. Baby boomers, the donor class that has sustained cultural...
tj3215
Mar 313 min read
16 views
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The Hidden Cost of Fragmentation: Uncovering the ROI of an Integrated Platform for Museums, Zoos, and Aquariums
The Digital Jungle: Why Your Tech Stack Is a Mess (And Hurting Your Bottom Line) Picture this: A museum’s membership manager pulls donor...
tj3215
Mar 244 min read
12 views
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Is Your Fundraising Software Holding You Back? 5 Signs It’s Time to Upgrade
Imagine this: Your team is preparing for a major fundraising campaign, and every step feels like an uphill battle. Pulling donor reports...
tj3215
Mar 175 min read
29 views
0 comments


The Ideal Guest Engagement Engine for Theme Parks
What is the ideal guest engagement engine for Theme Parks? We've come up with 3 ways that will help maximize this: 1. Ticketing and Point...
tj3215
Oct 14, 20221 min read
67 views
0 comments


How To Build A Data Culture In Your Organization
Does your organization have a data culture? Getting senior leaders to consistently use data for decisions is difficult. Instilling a...
tj3215
Oct 14, 20221 min read
42 views
6 comments


How To: Set Up A Data Quality Process
Data quality rules are the key to data quality. A data quality rule is simply a statement in plain language that defines some attributes...
tj3215
Oct 14, 20221 min read
37 views
0 comments


Why Are Salesforce Activities Important?
Every day, team members around your organization use Salesforce to record activities. These are the activities happening in real life...
tj3215
Oct 14, 20221 min read
28 views
0 comments


How Can Salesforce Help to Ensure Good Data Quality?
How can Salesforce help you to establish and maintain your data quality? Establishing and maintaining data quality is essential for any...
tj3215
Oct 14, 20221 min read
13 views
0 comments


What Happens After the Implementation?
Salesforce is a powerful CRM tool that can help businesses automate manual processes, workflows, and data collection. However, after...
tj3215
Oct 14, 20221 min read
10 views
0 comments
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