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Most attractions have already invested heavily in digital experiences: mobile apps, ticketing systems, and membership portals. But behind those polished front-end tools, data is often trapped in silos. Ticketing, membership, retail, donations, volunteer data, and more each have their own databases. Marketing has yet another. You’ve probably already taken a big step to fix that by building a data warehouse  for reporting. You’ve consolidated data from some of those systems to

Are You Ignoring Your Greatest Growth Opportunity? Here’s a fun little experiment. Open up your CRM (preferably Salesforce) and pull a report of all the members and donors who’ve lapsed in the past 12 to 24 months. Now, ask yourself: How many of these people have we actively tried to win back? If the answer is “not nearly enough,” you’re not alone. Most organizations focus their energy on acquiring new members and donors, but that’s the expensive route. Retaining and re-engag

Breaking the Cycle: Why Nonprofit Venues Must Invest in Technology Like For-Profit Leaders The Nonprofit Tech Struggle is Real Nonprofit venues like zoos, museums, and aquariums often find themselves putting technology on the back burner. The mindset tends to be: if it works, why change it? If it gets the job done, why allocate more budget? Sound familiar? You’re not alone. The challenge is that many nonprofits still view tech investment as a cost to be minimized, rather than

Imagine running a venue, museum, or cultural institution where every visitor interaction feels seamless, every ticket sale is smooth, and...