Direct marketing is often used for niche marketing because of its ability to reach specific targets cost-effectively. For instance, a dentist might use it reach new residents. A food association can target nutritionists interested in receiving materials on healthy eating. A law firm can invite local investors to a seminar about new tax laws, or a college can use it to recruit potential students based on their test scores.

Blue Gator’s direct marketing programs contain the following key ingredients for success:
• A strong emotional appeal
• An emphasis on the benefits
• An acknowledgment of and answer to objections
• A compelling offer
• A call to action
• A mechanism for responding

Direct Mail
Blue Gator has achieved outstanding results – with response rates as high as 28%! Direct mail can be a valuable tool for reaching a targeted market for sales leads, fund raising, event promotions, recruitment and so much more. It’s effective because it’s personal, targeted, and gets into the hands of the recipient like no other medium. Direct mail can be combined with other marketing methods such as email campaigns, dynamic web pages, websites, banner advertising, and traditional media to improve impact and response.

Variable Data Printing
Variable Data Printing allows you to personalize your direct mail with graphics and copy for higher impact and greater response rates (up to 80% higher). Variable data printing can be used to direct recipients to a personalized URL (PURL) webpage by incorporating a unique web address on every printed piece for a truly interactive experience!

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